Car As Deer Magnet

Headline writers — let’s take a step back — and THINK.

What will the reader envision when they read your headline?

In this case, I’m envisioning a driver of a car who has, by no fault of his own, hit a deer. That’s traumatic for any driver. But, if you’ve only read the headline, you might think the driver hit the SAME deer again.

This is, in fact, NOT the case, my friends. This driver hit two SEPARATE deer, within a few minutes of each other. To me, the real news here is that even though he was driving a Chevy Cobalt, the driver walked away. Either those deer were freakishly small, or this guy has a guardian angel — you decide.


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