A couple of years ago I decided to upgrade from my 1950s-era Singer Featherweight sewing machine to a new, state-of-the-art computerized machine. I shopped around and decided to buy my machine from a local shop to support the local economy. I would have to imagine that sewing machines fall into that “durable goods” category, like refrigerators and washing machines, and don’t get replaced all that often, unless you are a serious seamstress. Mine is only used for the occasional Halloween costume, repairs, or fit of optimism.
Since my purchase, every few months I get a newsletter in the mail, alerting me to all types of Fabulous! New! Exciting! Machines! and Classes!
Check out just the first page of the newsletter (names blanked out) and see if you can determine why there are 10 exclamation points needed on this page? Perhaps it’s to get people like me excited about the possibility of what you can do with these machines — and some of them are just incredible. But really, if I had two grand to drop on a machine, I don’t think the extra punctuation would make a difference in my decision.
Of course, there’s a lot more I could say about this newsletter, but we’ll leave it here for today!