Don’t Get Too Comfortable

Thanks to my Iowa contingent for this contribution. With so many great examples right here in mid-Michigan, it’s comforting to know the inability to spell or even proofread somthing like a TV commercial could possibly span the continent.

And speaking of comfort, today’s fine example comes from a local Des Moines contractor who is spending gobs of money in the hope of landing your heating and cooling business. I don’t really know what this company is spending to run this TV commercial, but if it runs with the word “duel” instead of “dual”, he’s paying too much.

Maybe he needs a new ad agency, right Iowa friends?


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