Bloggers, if you think leads aren’t important, think again.
Blogging can be considered a casual form of journalism but, casual or not, if you want readers, you have to spark their interest and draw them into your story.
I clicked on this blog post yesterday hoping to find some tips on how to get more people to comment on my blog. I could barely get past the first sentence. When I did, I ran smack into the second sentence which was, incredibly, worse. As a matter of fact, just out of morbid curiosity, I got through the first paragraph. It was littered with atrocities. Do you see that speech bubble graphic to the left of the post? That’s EXACTLY how I felt.
Hoping to glean some nuggets of insight, I slogged on. Once I arrived at the phrase without further adieu in the last sentence of the second paragraph, I bid this blog post a hasty adieu.