There are certain brands with which people identify: Starbucks. Harley-Davidson. Tiffany. They are perfect brands because they have a distinct identity.
While I don’t personally own a Trane air conditioner, if I was in the market for one, I’d probably buy a Trane. Why? Trane’s ad slogan has a play on words I’ve always admired: “You just can’t stop a Trane.”
This new ad is, shall we say, clunky. Reversed-out, all-caps on a red background? Yeesh. They’ve broken every design rule in the book even before we get to the extraneous apostrophe, which takes a white leap off a red page like an inverted shaving nick.
Nice Trane’s Finish First? Really? Sorry, but why mess with perfection? Replacing “train” with “Trane” was simple and lovely. Replacing “guys” with “Trane” doesn’t work in my book.
Or this one.